The world of digital marketing moves fast and it’s hard to keep up with all of the changes in social media, search engine optimization and how to use the latest tools to get the most out of your online presence. This week, I’m launching a new feature on this blog and I’m calling it “three digital marketing to-do list items you should do this week.” Each week as a part of the Dijital Farm Report (subscribe here), I’ll include a post identifying three digital marketing tasks that I strongly recommend you complete to strengthen your digital footprint. The good news: each of these three digital marketing to-dos can be done in a matter of minutes. Think of it like a simple training program for your digital footprint: complete each of these activities and you’ll be stronger and in better shape to compete in the online marketplace!
Three Digital Marketing To-Do Tasks for This Week
With that in mind, let’s take a look at this week’s three digital marketing to-do tasks you should complete this week to improve your online presence:
1. Review your LinkedIn profile photo. It’s no secret that LinkedIn, with more than 200 million members is one of the most powerful social networks on the Web today. LinkedIn is your open door to lots of new business contacts so you need to make sure that you are easily recognizable in the network. Take a look at your profile photo. Does it convey the level of professionalism that you’d like? Will others look at that photo and say “yes, this is someone I’d like to do business with!” or “this looks like someone that I’d want to have on my team.” Of course, you’ll want to have a lot of substance to go with that profile photo, but a photo makes a powerful first impression. If you’re photo doesn’t send the right message, consider using a photo that only features you in the photo and is appropriate for your industry.
2. Check Twitter to see if others in your industry are on Twitter. Twitter has more than 500 million users and chances are that many others in your industry are making use of the social network to find and acquire new customers. Ask yourself these questions:
- Are my competitors on Twitter?
- How many in my industry are active on Twitter?
- Am I paying attention to what others are saying about our industry on Twitter?
Twitter offers a great tool called “lists” as a way to group together similar Twitter accounts around a specific topic. Consider searching on a tool like Listorius to see if you can find competitors or lists relevant to your industry. Believe me, they are out there. Anything from accounting (see this Twitter list) to deck and fence building companies (see this Twitter List) can be found on Twitter. Follow these lists. Listen to what they have to say and make sure you’re knowledgeable about how others in your industry are using this space.
3. Setup a goal in Google Analytics. Google Analytics is a powerful Web analytics tool. It tells you how visitors are finding and using your Web site and can reveal what you need to do to improve your site to generate more leads or sell more product. A goal in Google Analytics is a way to measure how many people complete a specific action item on your site (i.e. how many people purchase a certain product, complete a specific form, etc.). You set goals within the administrator portion of your Google Analytics account. Once it is setup, Google Analytics keeps track of goal completions and reports that information to you so you can make adjustments if needed. While it’s not hard to setup a goal, it can be a little tricky if you’re unfamiliar with the terminology. If this is the case, just contact me at Dijital Farm and I’ll be happy to help with identifying the right goals for your Web site and setting up the goals within Google Analytics.
If you cross each of these three digital marketing to-dos off your list this week, you’re well on your way to having a stronger digital marketing footprint. And a stronger digital footprint leads to more potential customers and growing businesses! Of course, there’s always more to be done and I’ll offer a new round of tips next week so check back then. Or, better yet, join the Dijital Farm Report email newsletter list and I’ll push these directly to you via email each week. And if you have any questions, don’t hesitate to shoot me an e-mail at email@example.com and I’ll be happy to help!
* To-do list photo courtesy of Courtney Dirks on Flickr.