This week we continue with our series “The Digital Marketing To-Do List.” Last week, I introduced you to three items that, if you completed each of them, would significantly improve your use of digital marketing. Today, I’m ready to add three new items to the list. Each of these has a personal as well as a business application. Give these a try and see the kinds of results you get. I’m confident you’ll find success and may even improve your chances at finding that next customer or business opportunity!
Three Digital Marketing To-Do’s for March 6:
- Update your Facebook timeline cover photo. If you’re on Facebook, then you’ve likely seen the large banner-style photo that is placed at the top of your personal page and your business’s Fan Page. This photo is called the “cover photo” and is your chance to brand your company or show off your creative side. The space is fairly large (851 pixels x 315 pixels), so you have a good bit of space to work with. Consider placing text over your photo or providing key contact details. This is a great way to show your audience how they can connect with you. And as an added benefit, as soon as you update your cover photo, Facebook posts a status update letting your fans know that you’ve updated the photo. This reminds them that you are around and active and can lead to new activity and likes.
- Perform a search on Google for your name, your company’s name or the name of your key products. What kind of results do you find? Do your Web sites or social media accounts show in the results? Are there any reviews– positive or negative? The question to consider when looking at these results: “do I like what I see?” If you don’t, then you have some work to do. You may want to consider starting a blog for your business. You may need to optimize your Web site for search (SEO). Bottom line: these are the results that your prospective customers see. Make certain that you’re putting your best foot forward.
- Find 5 items to share on Twitter. Twitter is a large social network with many types of conversations taking place around the clock. As I noted last week, there is a pretty good chance that your audience is on Twitter. This week, seek out five items you can share using your Twitter account. Some of the items you could tweet include blog posts (you could start by tweeting this one!), news articles, photos, product announcements and other tweets (retweets). By tweeting about these items, you are entering the conversation and will likely catch the attention of others. You may even pick up a few new followers!
There you have it. These are the three new digital marketing items on your “to-do” list for this week. Give them a try. You may even find that you like tweeting and choose to go further by tweeting additional items throughout the week! And, as always, if you have questions about getting started with any of these items, contact Dijital Farm and let me know. I’ll be glad to help! Have a great (and productive!) week!