Our infographic of the week comes from Return Path, a leading provider of email inbox data and email deliverability. The focus: mobile email performance. As you can see in the graphic below, mobile email has seen a 300% increase in open rates from October 2011 to October 2012. At the same time, Web mail (think: Gmail, Yahoo, AOL, etc.) and desktop email clients (i.e. Outlook) have been declining.
What does this mean for your business? Clearly, you need to make certain that your e-mail marketing campaigns are optimized for mobile devices. Gone are the days of a mobile email user simply accepting that emails look a lot different on their smartphone. Mobile email users expect to have a clear and concise message shown to them on their mobile device. And for those companies that step up to the challenge, their message is finding a willing audience on these mobile devices.
Want to get started with optimizing your email marketing campaigns for mobile devices or want to know more about email marketing? Contact Dijital Farm today at (919) 901-0485 and let us help you get started on the path to mobile email success!