by Jon Parks | Dec 9, 2013 | Uncategorized |
I enjoy living in Raleigh for a variety of reasons, but one of my favorites is the community of digital marketers we have assembled in this region. Yesterday afternoon, I had the opportunity to listen in on a presentation on personal branding by Gregory Ng,...
by Jon Parks | Dec 9, 2013 | Uncategorized |
For all the gains made in social media, email marketing remains one of the favorite digital marketing tools of businesses of all sizes. Why? It is the closest thing we have to a one-on-one relationship in digital marketing and we can easily evaluate email campaigns...
by Jon Parks | Dec 9, 2013 | Uncategorized |
By now, you may be aware of the big news from the world of social media: Facebook formally announced Facebook Graph Search on Tuesday. Facebook Graph Search is the social media network’s attempt at jumping full-scale into the world of search. There’s been plenty of...
by Jon Parks | Nov 13, 2013 | Uncategorized |
In my time working with Google AdWords, I’ve noticed that there are several common Google AdWords mistakes that new users make. It’s not that they set out to create bad campaigns, but for one reason or another they made a few mistakes that severely hurt the...
by Jon Parks | Nov 8, 2013 | Uncategorized |
I was driving to a business meeting yesterday morning and saw this interesting sign on the back window of a truck. Now, I’m sure the driver (presumably the owner of the business) had good intentions, but I couldn’t help thinking “who in their right mind would call the...
by Jon Parks | Oct 9, 2013 | Uncategorized |
Think about your digital marketing strategy. What is the most effective tool in your toolbox? You know, the one that gets results, drives traffic to your Web site and helps you build long-term relationships with your customers so that they will come back time and...
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