When I work with marketing teams to help them adopt an agile marketing methodology, I often ask if they are familiar with a few terms that are specific to agile. Terms such as scrum, sprint, marketing backlog and the daily stand-up. I’ve found that many marketers...
Life for marketing teams can be tough. At any given point in time, you might have paid search campaigns, paid social campaigns, email marketing programs, organic social media campaigns, content marketing campaigns and event marketing activities all underway. And the...
