The Dijital Farm Blog
Are Phone Calls Killing Your Google Ads Campaigns?
Advertisers spent more than $200 billion on Google Ads last year. But many didn’t address one of the biggest performance killers for their campaigns: phone call tracking. Here’s how you can close this gaping hole and quickly improve the value of your Google Ads campaigns.
What is an Agile Marketing Stand-Up?
When I work with marketing teams to help them adopt an agile marketing methodology, I often ask if they are familiar with a few terms that are specific to agile. Terms such as scrum, sprint, marketing backlog and the daily stand-up. I’ve found that many marketers...
Is Agile Marketing the Answer to Your Biggest Marketing Challenges?
Life for marketing teams can be tough. At any given point in time, you might have paid search campaigns, paid social campaigns, email marketing programs, organic social media campaigns, content marketing campaigns and event marketing activities all underway. And the...
Are You Looking for Keywords in All the Wrong Places?
As a marketer, you know it is important to track your campaigns, measure the results and understand which campaigns or channels are delivering valuable traffic. But with so many campaigns, platforms and tactics available to marketers today, how can you reasonably pay...
Why Google Analytics Doesn’t Give Us Answers
When it comes to Web analytics, many of us today use Google Analytics. And with good reason because Google Analytics is a great tool. Powerful even. But for all the good that it does, there is one thing it doesn’t really do: it doesn’t give us answers. Now before you...
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