by Jon Parks | Jun 15, 2022 | Google Ads |
Google Ads is the most popular pay-per-click (PPC) advertising platform in use today. In 2021, advertisers spent an estimated $209 billion on Google Ads. That’s a lot of money, but it is an important driver of new leads and customers for many businesses, which means...
by Jon Parks | Jan 18, 2018 | Agile Marketing |
When I work with marketing teams to help them adopt an agile marketing methodology, I often ask if they are familiar with a few terms that are specific to agile. Terms such as scrum, sprint, marketing backlog and the daily stand-up. I’ve found that many marketers...
by Jon Parks | Apr 4, 2017 | Agile Marketing |
Life for marketing teams can be tough. At any given point in time, you might have paid search campaigns, paid social campaigns, email marketing programs, organic social media campaigns, content marketing campaigns and event marketing activities all underway. And the...
by Jon Parks | Mar 29, 2017 | Sustainable Inbound Marketing |
Today, there is no denying that we live in a mobile device dominated world. We take our mobile phones with us just about everywhere we go. And when we need to know something, we quickly turn to that mobile device to search for it. Google reports that 40% of people...
by Jon Parks | Mar 27, 2017 | Sustainable Inbound Marketing |
A few days ago, two different, but related news stories came across my inbox about marketer’s investment in Snapchat. The first noted that companies are expected to spend about $770 million on advertising with Snapchat in 2017, which is only slightly down from...
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