Google Ads is the most popular pay-per-click (PPC) advertising platform in use today. In 2021, advertisers spent an estimated $209 billion on Google Ads. That’s a lot of money, but it is an important driver of new leads and customers for many businesses, which means...
When I work with marketing teams to help them adopt an agile marketing methodology, I often ask if they are familiar with a few terms that are specific to agile. Terms such as scrum, sprint, marketing backlog and the daily stand-up. I’ve found that many marketers...
Life for marketing teams can be tough. At any given point in time, you might have paid search campaigns, paid social campaigns, email marketing programs, organic social media campaigns, content marketing campaigns and event marketing activities all underway. And the...
As a marketer, you know it is important to track your campaigns, measure the results and understand which campaigns or channels are delivering valuable traffic. But with so many campaigns, platforms and tactics available to marketers today, how can you reasonably pay...
When it comes to Web analytics, many of us today use Google Analytics. And with good reason because Google Analytics is a great tool. Powerful even. But for all the good that it does, there is one thing it doesn’t really do: it doesn’t give us answers. Now before you...
