One thing that sets digital marketing tools apart from their traditional marketing cousins is the ability to track and analyze what happens when real people use the tools. Analytics, when applied to a Web site, an e-mail marketing campaign, a social media campaign, an advertising campaign, etc., can show you exactly how a customer or potential customer engaged with you. But collecting that data is useless unless you know what to do with it.
Dijital Farm can help your business put the appropriate analytics tools in place on your Web site to track and monitor this activity. But, we don’t stop there. Once the correct tools are in place, we will:
- Help develop a set of key performance indicators (KPIs) that help you measure this activity in a meaningful way
- Setup reports to provide regular checks on your KPIs
- Perform “go-deep” analyses to find out what the data is telling us
- Make recommendations on how your site or your marketing campaigns need to adjust based on the results reported in the analytics