Why You Need to Understand How Search Engines Work
One of my most favorite topics to discuss in the Google Bootcamp classes I teach is search engine optimization (SEO). Some see the world of SEO as a “black magic” realm where there’s a lot of smoke and mirrors that are used to give the appearance of doing something important to get a site to perform well within the search engines. While I can’t answer for everyone that offers SEO as a service, I can tell you that, if done correctly, SEO can greatly benefit your Web site’s performance within the engines. There’s a lot that goes into the world of SEO...
read moreSocial Media Strategy for B2B Companies
In a recent post, I took a look at the challenges that Business to Consumer (B2C) companies face in deciding where they should focus their efforts when getting started with social media. But what about Business to Business (B2B) companies? How should they approach their social media efforts and where should they spend their time? In today’s blog post, we examine three ways B2B companies can get more from social media. Business to Business (B2B) Companies B2B companies focus primarily on providing goods and services to other businesses. This could range from business consulting...
read moreWhat Google’s Search Plus Your World Feature Means for Businesses
The world of search is a battleground. There are the searchers (you, me and just about everyone on the Web), the information providers (everyone that is creating content, THINK: Web sites and beyond) and the search engines. It is this third group, the search engines, that is currently one of the areas undergoing the most dramatic changes and Google, the most popular search engine of all, is leading the way with its “Search Plus Your World” feature. What is Search Plus Your World? Google, like most companies in the digital space, knows that social is playing a larger role in...
read moreHow Small Business Can Get the Most from its Social Media Efforts
One of the questions I hear most often about social media from clients and students in my social media bootcamp classes is “I understand why we need to use Twitter, Facebook, LinkedIn, YouTube, etc., but we don’t have a big team available to work on our social media efforts and we have so much to do. Which of these areas should we focus on first?” It’s a fair question, particularly for small and medium-sized business owners who have limited time and few people (sometimes none) to work on their company’s social media efforts. So, how does a small business get started and how do they...
read moreWhy Small Business Should Take a Second Look at Google Plus
Google Plus has been making a lot of waves in the social media landscape recently after something of a shaky start. I’ve recently begun to give Google Plus a second look and I’m pleasantly surprised at what I’m finding, especially for businesses and brands. But the question remains for business— is Google Plus worth the effort of including in your social media strategy? A Short History of Google Plus The summer of 2011 has seen a lot of change in the digital marketing landscape and in the social media realm in particular. Google Plus launched on June 28, 2011 and it seemed to...
read moreA New and Improved Google Analytics
In some ways, this summer (and early fall) have been a time of tremendous transition for Google. The core product, the search engine, has undergone a few changes. The company launched Google Plus. They’ve even redesigned the layout of Gmail & the Google calendar, just to name a few. And now comes one of the most exciting rounds of changes. At least, it is the most exciting if you care about understanding how site visitors use your site. And if you don’t, you definitely need to talk with us about your Web analytics strategy. Here’s a quick preview of the...
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