What’s in a Name? Or, Why We’re Called Dijital Farm

When it comes to naming companies, there’s no shortage of ideas or possibilities.  The name of a company is quite significant.  If done well, it can correctly convey the focus, approach and style of the company.  Of course, if done poorly, well … you get the idea.

One of the questions I’ve heard often as I’ve spent the past few months fleshing out the idea for Dijital Farm is “why is the company called Dijital Farm?” (Of course, a close second is “did you know that you misspelled the word ‘digital’ in the name of the company?– more on that in a minute).  So, I wanted to take a few minutes to provide insight into why the company is named “Dijital Farm” and hopefully you’ll learn a little about how I look at the digital marketing world.

I’ve had the good fortune to work with many wonderful clients during my career.  The work is engaging, challenging and interesting.  But lately, I’ve grown a little concerned with how we tend to approach our work in the digital space.  Oftentimes, there seems to be a “genie in a bottle” mentality where if one simply makes a wish for a new Web site (or social media campaign, or advertising campaign, etc.), that it can be delivered right away.  And to be sure, there are more than a few companies out there that can turn around a quick Web site or get you a few hundred fans on Facebook for a price.  But is that the best way?  I don’t believe so.  And that’s why I created Dijital Farm.

I’d like to paint a scenario.  Imagine an farmer that wants to grow a field of corn.  Wouldn’t it be crazy to think that he would walk out into the field early one morning, drop some seeds in the ground, pour water over it, return to his front porch to drink a cool glass of lemonade and expect to return to that same field later that afternoon to pick large, ripe ears of corn?  Of course that’s crazy– it just doesn’t happen that way!  Instead, that farmer has to tend to his crop day after day, cultivating it to get it to grow so that one day, many weeks from now, he can return to harvest ripe ears of corn that are ready for the market.  Bottom line: it takes time to bring that product along to maturity so that it can bring the greatest yield to the farmer.

A Different Kind of “Farm”
Now, take that scenario and move it into the digital marketing world.  Shouldn’t we expect to bring about the same level of effort to cultivate a company’s digital footprint– the sum total of a company’s presence on the Internet?  Of course we should.  That’s where Dijital Farm comes in.  At Dijital Farm, I focus on helping companies analyze, evaluate and then strengthen their digital footprint.  But, we do that through a method that focuses on cultivating the best ideas and getting them ready for market.  Dijital Farm is a place “Where Digital Ideas Grow!”  So, while speed is important, I believe quality is far more important.  Because as the old saying goes, “you never get a second chance to make a first impression, so you better make the first one count.”  Dijital Farm helps businesses make sure that the first impression in the digital space is a polished, professional and effective one.

What’s With the “J” in “Dijital”?
So, why is it spelled “Dijital” with a “J” instead of a “G”?  This is something I’ve had a lot of fun with as I’ve prepared the company for launch.  Some guesses I’ve heard include:

• You wanted to have one of those catchy names that signifies you’re a Web-focused company.
• The “J” is meant to represent the “J” in your first name (Jon).
• You searched for a domain name with the traditional spelling, but it wasn’t available.

In the meantime, thanks for connecting with Dijital Farm and if I can help your company with its digital marketing, please be sure to contact me!